When you have to search for something, what do you do? You search on google and visit different websites, Right?
Your work and needs define your requirements. The website that appeals to you is according to the type and design that you want for your business.
Have you ever wondered how people focus on web design to make it more attractive and engaging?
Web designers work according to the needs of the audience and the users.
Let’s recall the time when there were televisions with visuals only in black and white. During that time it was a big thing. But now, if you are asked to use that kind of visual, would you still prefer those televisions?
Definitely the answer will be a big NO!!!!
People love to prefer things which not only fulfill their needs but which are also in trend.
Before getting started with the importance of web design, let’s discuss what is web design?
Web designing is the process of designing websites. In short web design is the user experience aspects of website development rather than software development. It holds within various different aspects of websites such as web page layout, content production, and graphic design. It is a subset of the broader term web development.
Websites are created using HTML (Hyper Text Markup Language). Web designers build web pages using HTML tags. An HTML tag defines the content and metadata of each page that is created. The cascading style sheets (CSS) helps in defining the Layout and Appearance of the elements in the Web page.
The appearance of the site in the browser determines the working of HTML and CSS of the site.
The aspect which makes the site more attractive is the graphics on it. Thus, the images for the site is made separately to change the look and feel of the site, i.e. to make it attractive.
The above discussed topic was the basics of the website. Now that you are aware of the basics, let’s learn the features which affect the web designing of an organization.
FEATURES OF WEB DESIGN
Creating a website for your business is not enough. You should know and be aware of what will affect the reach of your site. To know that you should know the features that will improve or decrease the efficiency of your website. We have got the below listed features for your reference.
- Quality Web Content:
The first reason for browsing a particular site is to gain information. People need information every day and at multiple times. They wish to have the results in a fast and reliable manner. The quality of the content directly affects the audience reach to the site.
Thus, the foremost step of gaining the audience is to create a quality content for different types of industry, be it sports, entertainment, etc.
For business sites, content must include important information and must come in the form which is applicable.
For example, retail sites need high-quality image and a brief description for their product. Consulting firms are more apt to highlight client testimonials.
- User-friendly navigation:
An attractive web design must contain a user-friendly navigation set up. This will help the visitors to visit the site easily and grasp the information needed. The important links should be placed where it is easy to find. Logical, simple and easy-to-understand labels must be included to make navigation easy.
In case the content contains a lot of information with the number of subheadings, then a search box should be there to search for the given topics.
Navigation should be made approachable, it should not confuse the users. Complex navigation makes a negative impact on the users mind and it may prevent them from visiting your site.
- Simple and unique web design:
Website is the front face of your business, your brand. Thus, your website should be built in a way that has the ability to turn your visitors into customers. Websites can be better by using professional website design methods. Using simple and professional techniques makes your website look unique and attractive.
For example, Google’s initial design oversimplified during the initial testing phases. Thus, with a simple interface and to prevent the appearance of the site constructed without much thought, Google added the “I’m feeling lucky” button underneath the search box.
Despite the fact that hardly anyone clicks on that button, its addition balances the layout in such a way that it delivers a better user experience.
A balanced distribution of content and graphic simplifies the website. Also the use of slight contrast colors with clear fonts makes the website attractive and easy to use.
- Web page speed:
This is the situation faced by lots of website holders at many times. The speed of the web page determines the chance of a person to stay on your page. Time consuming website lose users because they often don’t wait for the site to open. Instead they switch to other available options. Speed hampers the efficiency of good content and beautiful graphics of the website.
Other than this there are several factors affecting the site speed, such as server speed, the number of graphics, website traffic, etc.
A web design company must work on controlling such factors and reduce them from slowing down the speed of the site.
- SEO: A lot of visitors visit a well-designed website on a daily basis.
Search Engine Optimization plays a very important role to increase efficiency of customers. This entails the insertion of search keywords in a website content, appropriate link profile, social media and other areas of SEO.
THINGS A WEB DESIGN COMPANY NEEDS TO KNOW
There are certain guidelines for a web design company on which they must look. Below are the points which are discussed in brief to give an idea for an efficient working.
Limit your color palette: The thought of managing color palettes hardly crosses the mind of a designer while designing a website. Color usage is very important when it comes to a modern web designing. A strong color palette will help you in creating cohesiveness between everything that a business puts out.
The number of colors you incorporate in your design is again a very important aspect. Too many colors in the design becomes visually distracting.
Thus, a modern website usually uses two or three colors in the major design element. The simplification of the color scheme of your site makes it easier to focus and engage.
Presence of white space: In the modern website design process, white space acts as an element for the design. The web design company should see that their site must have plenty of white space.
White space is a term used for the amount of “empty” space that acts as a hindrance between all the elements of your page.
The content and the website must not be congested, that is it must have some space to breathe. The more crowded the page will appear, the fewer visitors will give attention to the page.
Relevant Calls-to-action (CTA’s): To increase the number of visitors on your website, it is important to develop a personal relationship with the customer. Call-to-action gives the customers an advantage to seek company help or give feedback. Email subscription forms, free downloadable e-books or whitepapers, free product forms, free consultation or other invites serve as a great Call-to-action.
CTA’s should be strategically installed on the website. It helps in maintaining the records of the visitors and maintains a continuous connection with the customers.
User must be the priority: A web design company must keep one thing in mind that a website design and content is for their customers. Many times it is noticed that the company’s designs are good for “Google” and bad for the users, which often leads to a negative impact on the website by the users.
The website must be user-friendly before it focuses on getting higher ranks. You must focus on placing the content above SEO at least when you are starting off, to optimize the site with the user and build a group of loyal, recurring visitors.
After building the base of a web design, let’s now discuss the actual importance of the design in promoting a business on the digital platform.
IMPORTANCE OF WEB DESIGN
When it comes to highlighting your presence online, you need to take certain things into consideration. The act of establishing your presence online does not simply end by just creating a basic website for your business.
A huge number of professionals and creative web design companies have obtained success through online marketing by using appropriate SEO tactics and constantly feeding it with the right elements.
There are numerous factors that make your online presence successful. The company should focus on the web design services that they provide to their customers. The design of your website can either take your business to the heights or it may break down the business. It makes a big difference on how your target audience looks upon your website. An efficient web design and development turns your visitors into customers.
The creative web design company uses various innovative ideas and tactics to make their pages look efficient and best. It requires a huge amount of investment to generate an outstanding profit for your business.
The company must focus on hiring an efficient website designer who is capable of dealing with the web design efficiently:
This is essential especially when your website has the number of pages. It includes a well-labeled navigation bar or a menu that shows a list of different pages. When the website navigation is developed well, users can easily explore and understand your website. Thus, the execution and promotion of the site will become easier.
Content and Visual elements:
It includes the choice of font and other details related to typography. Readers tend to remember the message when it is concise and have something that becomes easy for them to understand.
The company must focus on streamlining the content that does not look messy and one can easily incorporate the text in the design. The addition of white spaces will help readers to have rest in between the content.
Your brand is something that sets you apart from your competition. The logo of your brand gives the company a unique identity. The brand serves as the first name by which the company is known in the market.
If your website/ company has a logo and it’s also printed on all the logo’s elements then it must be added to the website design to keep the consistency of the brand.
This becomes important for the market to recognize your brand in all types of medium. Even the slightest change in the logo and visuals can result in confusion for the audience and they may switch to another site.
Web pages must contain an exceptional layout so that it appears more appealing to the users and engage them with your page. It must work on fulfilling the needs of the customers.
In this digital era, businesses depend on digital platforms to gain maximum customers. The web design companies provide access to their customers to get the information as per the requirements.
With a suitable web design, users get a customer-centric and welcoming online environment. Here the users can obtain useful information whenever and wherever they want.
There are many web design companies providing design services on a large scale. These companies help their clients to design a website which helps them reach out to maximum customers. Some services provided by the companies are website development, web designing, graphic designing, digital marketing, mobile application development, and video marketing among others.
A reliable and well managed website helps in building trust with the customers. Website with a great design helps you to have a flourishing and profitable business. These websites further helps you in gaining greater profits for your business.